Lavender is an AI email coaching tool built specifically for sales reps and SDRs. It sits inside your Gmail or Outlook inbox as a sidebar and scores your cold emails in real time — giving you a score from 0-100 and specific suggestions to improve it before you hit send.
The core insight behind Lavender is that most cold emails fail for predictable, fixable reasons — they're too long, the opening line is about the sender not the prospect, the CTA is unclear or the personalisation feels generic. Lavender's AI has been trained on millions of cold emails and their reply rates, so its suggestions are grounded in what actually works.
Beyond individual email scoring, Lavender pulls prospect data from LinkedIn and other sources to help personalise emails quickly, and gives managers a team dashboard showing email quality scores and reply rates across the whole sales team.
Who is Lavender AI for?
Sales development reps (SDRs), account executives and sales managers at B2B companies who send cold email outreach. Most valuable for teams where email quality varies and managers want to coach at scale without reviewing every email manually.