Smartling is an enterprise AI-powered translation management platform used by global brands including Canva, Uber, Lyft and Hubspot to localise websites, apps, marketing content and documentation at scale. It combines AI machine translation with professional human translator workflows, quality automation and developer integrations to deliver fast, accurate and consistent translations across every content channel.
Unlike basic translation tools that simply convert text, Smartling is a complete localisation operations platform. It manages the entire translation workflow — content ingestion from your CMS, website or app, AI pre-translation, routing to human translators for post-editing, quality checks, approval workflows and publishing back to the source system. For global brands managing content in 10+ languages simultaneously, this end-to-end automation dramatically reduces the time and cost of keeping localised content current.
Smartling's AI translation engine uses neural machine translation trained on your brand's previously approved translations, creating a custom translation model that learns your terminology, tone and style preferences. Over time this model improves, reducing the editing required by human post-editors and lowering per-word translation costs. The platform also integrates with 50+ content management systems and developer tools including Contentful, WordPress, Salesforce, Zendesk, GitHub and more.
Who is Smartling best for?
Smartling is best suited to enterprise organisations managing large volumes of content across multiple languages — particularly technology companies, SaaS platforms, ecommerce brands and professional services firms with global customers. It delivers the most value when you have continuous content production that needs to be localised quickly and consistently, rather than occasional one-off translation projects.