Key Features
Email Campaigns
Drag-and-drop email builder with 100+ templates — professional campaigns without design skills.
AI Campaign Generator
Describe your campaign and AI generates subject line, content and design — full email in minutes.
Predictive Segmentation
AI predicts purchase likelihood and churn risk — segment your list by predicted behaviour.
Automation
Pre-built automations for welcome series, abandoned cart and post-purchase — set up in minutes.
Website Builder
Free website and landing page builder — host your business online alongside your email list.
Analytics
Open rates, click rates, revenue attribution and audience insights — understand what works.
Pros & Cons
What we like
Free plan for up to 500 contacts is genuinely useful
Most widely known email platform — huge tutorial community
AI campaign generator is impressive for quick campaigns
Website builder adds value for small businesses
Predictive segmentation available on paid plans
Strong e-commerce integrations
Watch out for
More expensive than ConvertKit at scale for creators
Klaviyo is significantly better for e-commerce email
Automation features less powerful than ActiveCampaign
Free plan now has limited sends (1,000/month)
Best Alternatives
Klaviyo
Better for e-commerce email — deeper Shopify integration and revenue attribution
ConvertKit
Better for content creators and bloggers — built for creator email marketing
ActiveCampaign
Better CRM and automation — more powerful for complex sales workflows
beehiiv
Better for newsletter-first creators — 0% revenue cut on paid subscriptions
Frequently Asked Questions
Mailchimp's free plan supports up to 500 contacts and 1,000 email sends per month. Essentials plans from $13/month increase contact and send limits, add A/B testing and remove Mailchimp branding from emails.
Klaviyo is the better choice for e-commerce businesses — its Shopify integration, revenue attribution and automated flows are far superior. Mailchimp is better for general small business email marketing, non-profits and businesses that aren't primarily e-commerce. For Shopify stores, Klaviyo wins decisively; for everyone else, Mailchimp's ease of use and free plan are hard to beat.