What is Missinglettr?
Missinglettr automatically turns blog posts into social media campaign content — extracting quotes, stats and key points from a published article and generating a drip campaign of social posts spread over weeks or months. Rather than manually creating social content for every blog post, the tool automates the repurposing step to keep social channels active from existing content.
For bloggers and content marketers who publish regularly but struggle to consistently promote older content on social media, Missinglettr's automated drip approach keeps articles circulating across social channels long after their initial publish date, without manual ongoing effort.
Key Features
Blog-to-Social Automation
Automatically generates a campaign of social posts from a single published blog article.
Drip Campaign Scheduling
Spreads generated posts across weeks or months for sustained content promotion.
Quote & Key Point Extraction
Extracts shareable quotes and statistics from articles for use in social posts.
Campaign Analytics
Tracks performance of generated social campaigns across platforms.
Pros & Cons
What we like
Solves a real pain point — promoting older blog content consistently
Reduces manual effort of creating social variations for every article
Drip approach extends content lifespan beyond initial publish date
Good fit for bloggers and content marketers with regular publishing schedules
Watch out for
Generated social content can feel formulaic without customisation
Works best with well-structured, content-rich blog articles
Requires connecting your blog and social accounts for full automation
Less useful if you don't maintain a regular blog
Frequently Asked Questions
Missinglettr automatically generates a year's worth of social media posts from a single blog article, creating drip campaigns that keep content circulating across social channels long after publication.
Yes — Missinglettr connects to blogs via RSS feed or direct CMS integration, including WordPress, automatically detecting new posts and creating social campaigns from them.
Yes — solo bloggers and small content teams benefit most from the automation, saving the manual effort of creating social posts for every article published.