Moz Pro — the SEO platform that invented Domain Authority, with keyword research, rank tracking, site audit, backlink analysis and the MozBar browser extension
💰 From $99/mo · 🆓 30-day free trial · 👥 SEO professionals, marketers and agencies
Moz Pro is the SEO platform that invented Domain Authority — the metric used by millions of SEO professionals to evaluate website strength and link quality. The platform includes Keyword Explorer for keyword research with Moz's Priority Score, Link Explorer for backlink analysis, Site Crawl for technical SEO audits and Rank Tracker for monitoring keyword positions. The free MozBar Chrome extension shows Domain Authority and Page Authority metrics on any webpage. Moz Pro is particularly valued for its educational resources and beginner-friendly approach to SEO.
Who is it for?
SEO professionals, in-house marketing teams and agencies who value Domain Authority as a core metric and want solid SEO research tools backed by extensive learning resources. Moz is particularly popular with users new to SEO who benefit from its educational content alongside the toolset.
Key Features
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Domain Authority
Moz invented DA — the most widely used metric for measuring website authority and link quality.
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Keyword Explorer
Keyword research with Moz's Priority score — balances search volume, difficulty and CTR opportunity.
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Rank Tracking
Weekly keyword rank tracking — monitor positions across locations with historical trends.
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Site Crawl
Technical SEO crawler identifying errors, redirects and on-page issues across your site.
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Link Explorer
Backlink analysis with DA and Spam Score metrics — evaluate link quality alongside quantity.
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MozBar
Free Chrome extension showing DA and PA metrics on any webpage — quick authority checks while browsing.
Pros & Cons
What we like
Invented Domain Authority — the industry standard metric
MozBar extension is free and widely used
30-day free trial is generous for evaluation
Keyword Priority score is a useful compound metric
Strong beginner-friendly learning resources at Moz Academy
Watch out for
Rank tracking is weekly not daily — behind Ahrefs and Semrush
Backlink database smaller than Ahrefs
More expensive than Mangools for similar core features
Moz Pro offers a 30-day free trial. Paid plans start at $99/month for the Starter plan. The MozBar Chrome extension is free for everyone with basic DA metrics.
Domain Authority is a predictive metric, not a Google ranking factor. It's useful for comparing the relative strength of websites and evaluating link prospects — not for predicting exact rankings. Moz updates the DA algorithm periodically, which can cause score fluctuations that don't reflect actual ranking changes.