Key Features
Domain Authority
Moz invented DA — the most widely used metric for measuring website authority and link quality.
Keyword Explorer
Keyword research with Moz's Priority score — balances search volume, difficulty and CTR opportunity.
Rank Tracking
Weekly keyword rank tracking — monitor positions across locations with historical trends.
Site Crawl
Technical SEO crawler identifying errors, redirects and on-page issues across your site.
Link Explorer
Backlink analysis with DA and Spam Score metrics — evaluate link quality alongside quantity.
MozBar
Free Chrome extension showing DA and PA metrics on any webpage — quick authority checks while browsing.
Pros & Cons
What we like
Invented Domain Authority — the industry standard metric
MozBar extension is free and widely used
30-day free trial is generous for evaluation
Keyword Priority score is a useful compound metric
Strong beginner-friendly learning resources at Moz Academy
Watch out for
Rank tracking is weekly not daily — behind Ahrefs and Semrush
Backlink database smaller than Ahrefs
More expensive than Mangools for similar core features
Data refresh rates lag behind premium competitors
Best Alternatives
Ahrefs
More accurate backlink data and daily rank tracking — preferred by professional SEOs
Semrush
More comprehensive marketing platform with daily tracking
Mangools
More affordable with comparable keyword and backlink features
Surfer SEO
Better for content optimisation alongside Moz for research
Frequently Asked Questions
Moz Pro offers a 30-day free trial. Paid plans start at $99/month for the Starter plan. The MozBar Chrome extension is free for everyone with basic DA metrics.
Domain Authority is a predictive metric, not a Google ranking factor. It's useful for comparing the relative strength of websites and evaluating link prospects — not for predicting exact rankings. Moz updates the DA algorithm periodically, which can cause score fluctuations that don't reflect actual ranking changes.