AI content writing and SEO optimisation platform — generates SEO briefs, writes full articles and scores content against top-ranking pages in one workflow
💰 From $79/mo · 🆓 Free trial · 👥 SEO content teams, agencies and bloggers
Outranking is an AI SEO content platform that combines keyword research, content briefs, AI writing and on-page optimisation in one workflow — designed specifically for teams that want to produce SEO-optimised content at scale. Its AI writer generates first drafts informed by competitor analysis, its content grader scores pages against top-ranking content and its internal linking feature automatically suggests relevant internal links as content is created. Outranking is designed to compress the entire SEO content production workflow into one tool.
Who is it for?
SEO agencies, content marketing teams and in-house SEO teams who want to integrate keyword research, content creation and optimisation in one platform. Outranking appeals to teams that currently switch between multiple tools for research, writing and optimisation.
Key Features
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SEO Briefs
AI generates detailed content briefs from SERP analysis — headings, questions and competitor insights.
✍️
AI Writer
Write full SEO articles from briefs — AI drafts in sections following the brief structure.
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Content Score
Real-time content scoring against top-ranking pages — shows missing topics and keyword coverage.
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SERP Analysis
Analyses top 20 results for any keyword — word count, headings and topic coverage benchmarks.
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Internal Linking
Suggests internal links from your existing content — improves site structure alongside new content.
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Multi-Language
Generates SEO content in multiple languages — useful for international content teams.
Pros & Cons
What we like
Combines brief generation, writing and optimisation in one tool
Internal linking suggestions save significant time
Multi-language support for international teams
Content scoring is accurate and actionable
Free trial to evaluate
Watch out for
$79/mo is mid-range — some competitors cheaper
Surfer SEO has more polished writing editor
AI writing quality needs editing — not publish-ready
Outranking offers a free trial. Paid plans start at $79/month for the Solo plan. There is no permanent free plan.
Surfer SEO has a more polished content editor, a larger user community and better brand recognition in the SEO industry. Outranking's internal linking suggestions and multi-language support are advantages Surfer lacks. For most SEO content teams, Surfer SEO is the safer choice — for international content teams who value internal linking automation, Outranking is worth evaluating.