Key Features
Keyword Research
Search volume, difficulty and CPC data — find keywords for any niche with competitor overlap analysis.
Backlink Analysis
Backlink database with referring domains, anchor text and link quality metrics for any domain.
Site Audit
Technical SEO crawler identifying issues across your site — errors, warnings and recommendations prioritised.
Rank Tracking
Daily rank tracking across multiple locations and devices — monitor progress with historical comparisons.
Competitor Research
See any competitor's top keywords, pages and backlink sources — reverse-engineer their SEO strategy.
Market Intelligence
Industry keyword overview and market share analysis — understand your competitive landscape.
Pros & Cons
What we like
More affordable than Semrush at comparable feature set
Free limited searches to evaluate without account
Covers all core SEO needs in one platform
Good for agencies managing multiple clients
API access on higher plans for custom integrations
Watch out for
Backlink database smaller than Ahrefs
Keyword data accuracy below Semrush for some markets
UI less polished than leading competitors
Less community and tutorial content than Semrush or Ahrefs
Best Alternatives
Semrush
More accurate data and broader marketing suite — worth the premium for agencies
Ahrefs
Best backlink data — stronger for link building and competitor research
Mangools
Similar affordability with better UX — worth comparing
Surfer SEO
Better for content optimisation — pair with Serpstat for research
Frequently Asked Questions
Serpstat allows limited free searches without an account. Paid plans start at $59/month. A free trial is available after sign-up.
Semrush has more accurate data, a broader feature set and better support resources. Serpstat is significantly more affordable and covers the core SEO needs of most teams. For agencies needing maximum data accuracy, Semrush justifies the premium. For smaller teams or businesses where budget matters, Serpstat delivers strong value.