What is SmartCopy?
SmartCopy, from landing page platform Unbounce, is an AI copywriting tool focused on generating marketing copy — particularly landing page headlines, calls-to-action, ad copy and product descriptions. Given Unbounce's focus on conversion-optimised landing pages, SmartCopy's templates lean toward conversion-focused copy variations.
For users already using Unbounce for landing pages, SmartCopy provides an integrated way to generate copy variations to test, though it also functions as a standalone AI copywriting tool for broader marketing content needs.
Key Features
Landing Page Copy
Templates focused on headlines, CTAs and conversion-oriented landing page content.
Ad Copy Generation
Generate ad copy variations for testing across different platforms.
Unbounce Integration
Works seamlessly with Unbounce landing pages for users on that platform.
Multiple Templates
Covers various marketing copy types beyond just landing pages.
Pros & Cons
What we like
Conversion-focused templates suit landing page and ad copy needs
Integrates well for existing Unbounce users
Generates multiple variations useful for A/B testing
Straightforward template-based interface
Watch out for
Most differentiated value realised by Unbounce users specifically
Smaller standalone feature set than dedicated AI writing platforms
Less brand recognition than Copy.ai or Jasper for general copywriting
Best for conversion copy rather than long-form content
Frequently Asked Questions
SmartCopy, from Unbounce, generates marketing copy with templates focused on landing pages, ad copy and conversion-oriented content — useful for generating variations to A/B test.
SmartCopy can function as a standalone AI copywriting tool, but its templates and integration are most valuable for users already using Unbounce for landing pages.
Yes — generating multiple copy variations for headlines and CTAs makes SmartCopy useful for teams running A/B tests on ad and landing page copy.