AI content research tool that generates comprehensive content briefs — analyses top-ranking pages and tells you every subtopic, question and keyword to include
💰 From $99/mo · 🆓 Free trial · 👥 Content writers, SEO teams and agencies
Topic is an AI content strategy and optimisation tool that helps content teams plan, create and optimise content based on comprehensive research of what's ranking in Google. Its content briefs include competitor analysis, question research, outline suggestions and keyword recommendations. Topic's Workflow feature manages the entire content production process from brief to publish, making it a project management tool for content teams as well as a research and optimisation platform.
Who is it for?
Content marketing teams and SEO agencies who produce blog content regularly and want a structured workflow from keyword research through to published, optimised articles. Topic's workflow features appeal to team leads who want visibility into content production progress alongside the research and optimisation tools.
Key Features
📋
Content Briefs
Analyses top-ranking pages and generates a comprehensive brief — every subtopic, heading and question to cover.
🔍
SERP Research
Deep analysis of top 20 ranking pages for any keyword — surfaces what Google rewards in detail.
💡
Topic Suggestions
AI suggests related subtopics and questions based on what top-ranking content covers.
✍️
Writing Assistant
In-editor writing assistant that scores content as you write — real-time feedback on topic coverage.
👥
Team Collaboration
Share briefs with writers and track progress — brief management for content teams.
🔗
Internal Links
Suggests internal linking opportunities based on your existing content — improve site structure automatically.
Pros & Cons
What we like
Briefs are thorough and save significant research time
Topic offers a free trial. Paid plans start at $99/month. There is no permanent free plan.
MarketMuse takes a more strategic, site-wide approach — better for planning content across your entire site to build topic authority. Topic focuses on generating detailed briefs for individual pieces of content — better for agencies and teams who need to brief writers quickly and consistently.