Key Features
Content Briefs
Analyses top-ranking pages and generates a comprehensive brief — every subtopic, heading and question to cover.
SERP Research
Deep analysis of top 20 ranking pages for any keyword — surfaces what Google rewards in detail.
Topic Suggestions
AI suggests related subtopics and questions based on what top-ranking content covers.
Writing Assistant
In-editor writing assistant that scores content as you write — real-time feedback on topic coverage.
Team Collaboration
Share briefs with writers and track progress — brief management for content teams.
Internal Links
Suggests internal linking opportunities based on your existing content — improve site structure automatically.
Pros & Cons
What we like
Briefs are thorough and save significant research time
SERP analysis is detailed and accurate
Good for agencies managing multiple writers
Internal link suggestions are a useful extra
Writing assistant gives real-time coverage feedback
Watch out for
$99/mo is expensive for individual bloggers
MarketMuse has more strategic site-level features
Surfer SEO has a more polished writing editor
Limited to content briefs — not a full SEO suite
Best Alternatives
MarketMuse
More comprehensive content strategy at site level — better for large publishers
Surfer SEO
More polished content optimisation editor — better for the writing phase
RankIQ
More affordable for bloggers — pre-researched keyword library
Jasper AI
AI writing that pairs well with Topic briefs
Frequently Asked Questions
Topic offers a free trial. Paid plans start at $99/month. There is no permanent free plan.
MarketMuse takes a more strategic, site-wide approach — better for planning content across your entire site to build topic authority. Topic focuses on generating detailed briefs for individual pieces of content — better for agencies and teams who need to brief writers quickly and consistently.