Enterprise B2B data platform with 100M+ business contacts, company intelligence, intent data and sales engagement tools — the go-to for outbound sales teams
💰 Enterprise pricing · Contact for quote · 🆓 Free trial available · 👥 Sales teams, SDRs and revenue operations
ZoomInfo is the leading B2B sales intelligence platform — providing contact data, company information, buying intent signals and sales automation for enterprise sales and marketing teams. Its database covers over 320 million professional contacts and 100 million companies with direct dial phone numbers, verified email addresses, org charts and technology usage data. Sales teams use ZoomInfo to identify prospects, find decision-makers and prioritise outreach based on intent signals showing which companies are actively researching relevant solutions.
Who is it for?
Enterprise sales teams, demand generation marketers and revenue operations professionals at B2B companies who need accurate contact data and intent intelligence to fill their pipeline. ZoomInfo's enterprise pricing makes it most cost-effective for larger sales organisations with high outbound volume.
Key Features
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100M+ B2B Contacts
Largest B2B contact database — verified emails, direct dials and LinkedIn profiles for decision-makers at companies worldwide.
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Company Intelligence
Firmographic data on millions of companies — revenue, employee count, tech stack, funding and growth signals.
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Intent Data
Buying intent signals showing which companies are actively researching your category — prioritise outreach to in-market prospects.
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CRM Integration
Native integrations with Salesforce, HubSpot and other CRMs — enrich records and sync contact data automatically.
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Sales Engagement
Automated email sequences, call tracking and engagement analytics — ZoomInfo Engage runs outbound from within the platform.
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AI Recommendations
AI-powered prospect recommendations based on your ideal customer profile — surfaces best-fit accounts automatically.
Pros & Cons
What we like
Largest and most accurate B2B contact database
Intent data is genuinely differentiated
Strong CRM integrations with Salesforce and HubSpot
ZoomInfo uses custom enterprise pricing based on usage, seats and data access level. Typical contracts range from $15,000 to $50,000+ annually. There is no self-serve pricing — contact ZoomInfo sales for a quote. For smaller teams, Apollo.io or Lusha offer similar data at significantly lower price points.
ZoomInfo has a larger database, more accurate intent data and stronger enterprise features. Lusha is significantly more affordable and better suited to individual sales reps and small teams who need contact data without an enterprise contract. For teams of 5 or fewer, Lusha delivers most of the value at a fraction of ZoomInfo's cost.
ZoomInfo offers GDPR compliance features for European data including consent management and data subject request handling. However, GDPR compliance responsibility ultimately lies with the data controller (your organisation). Consult your legal team before using ZoomInfo data for EU prospects.