Key Features
Email Automation
Build sophisticated email sequences triggered by behaviour — cart abandonment, page visits, link clicks and more.
CRM Pipeline
Visual deal pipeline with automated task creation — sales CRM built into your email marketing platform.
Site Tracking
Track what contacts do on your website — trigger automations based on pages visited.
AI Features
AI content generation, predictive sending and win probability scoring for deals.
Segmentation
Segment contacts by behaviour, tags, custom fields and engagement — precise targeting for every campaign.
Integrations
900+ integrations including Shopify, WooCommerce, Salesforce and Zapier.
Pros & Cons
What we like
Most powerful automation builder in its price range
CRM and email marketing in one platform eliminates tool sprawl
Site tracking enables behaviour-triggered automations
900+ integrations cover most tech stacks
14-day free trial to evaluate fully
Watch out for
More expensive than Mailchimp at scale
Steeper learning curve than simpler email tools
Klaviyo better for pure e-commerce email
Interface can feel overwhelming for beginners
Best Alternatives
Frequently Asked Questions
ActiveCampaign offers a 14-day free trial. Paid plans start at $15/month for up to 1,000 contacts. There is no permanent free plan.
ActiveCampaign is significantly more powerful for automation — its conditional logic, site tracking and CRM integration far exceed Mailchimp. Mailchimp is simpler, cheaper at low contact counts and has a free plan. For businesses that need sophisticated automation, ActiveCampaign; for simple email marketing, Mailchimp.